It is not unusual to see a luxury guide to the shopping areas of the world’s capitals. They are as much a part of the city as its sights. Under the auspices of our publishing house, we decided to launch a similar project in the Czech Republic and we were not at all surprised at the positive response it met. The busiest and most luxurious avenue in the CR is Prague’s Pařížská Street.
It didn’t take us long to choose this artery of luxury in the City of a Hundred Spires. And if you think it’s just a soulless catalogue of luxury, then you are mistaken. In addition to fashion, the magazine covers other topics, such as culture, food and drink, motoring or society life.
Who are our readers?
The magazine’s focus alone makes it quite clear which target group it is intended for. Yes, it is the economically most powerful group. And because Pařížská Street is right in the centre, where a large number of tourists come to visit, we decided to give the magazine international character by making it tri-lingual – Czech, English and Russian.
